Independent designer & creative director

Crafting
digital
brands.

I partner with forward-thinking companies to build distinct visual identities and high-performing digital experiences. Design that keeps working long after launch.

Portrait of independent designer Rowan Hale
  • LocationLondon, UK (GMT+0)
  • Current statusAccepting Q4 projects
  • SpecializationVisual systems & UX

About

With ten years of experience in the industry, I’ve helped startups and established brands define their voice in a crowded digital landscape. My approach is rooted in technical precision and aesthetic reduction.

I believe that great design is not just about how it looks, but how it functions as a strategic tool for growth. Every screen has a job, and every interaction is tested.

Based in London but working globally, I work where creative direction meets engineering. My workflow is transparent, collaborative, and results-oriented.

Case studies

Recent Projects

01NebuluxProduct design · 2026

A spatial product language that turns complex systems into clear, memorable interactions.

02VelocityInterface system · 2025

A tactile mobile experience shaped around rhythm, focus and confident decision-making.

03ZenithBrand identity · 2025

A modular identity built from sharp typographic gestures and a disciplined visual grammar.

04KineticWeb experience · 2024

A flexible web system where motion, information and modular components work as one.

Career path

Period

Position

Company

Location

2023 — PRESENT

Independent Designer

Hale Studio

London, UK

2020 — 2023

Senior Product Designer

Vander Studio

Amsterdam, NL

2018 — 2020

Product Designer

Form Lab

Berlin, DE

2016 — 2018

Junior Designer

Halyard Studio

London, UK

Core capabilities

01

Product Design

Clear digital products grounded in user needs and business intent.

02

Digital Products

End-to-end interface systems with scalable, resilient components.

03

Art Direction

Distinct visual languages across screens, campaigns and systems.

SystemsOverScreens.

Design is not isolated screens. It is the relationships, rules and systems that make a product coherent.

Selected clients

Global partnerships

NorthFormMonoAtlasOrionStudio X

Process

Structured workflow for reliable results.

01 / Strategy

Deep diving into your brand’s core values, target market, and business objectives.

02 / Design

Iterative prototyping and visual exploration to find the perfect aesthetic balance.

03 / Refine

Polishing every interaction and detail to ensure a flawless user experience across all devices.

04 / Launch

Comprehensive hand-off and support to ensure a successful integration and live performance.

Sketchbook, camera and coffee on a creative desk

Beyond the screen

Creative discipline starts offline.

When I’m not designing interfaces, you’ll usually find me exploring cities, making photographs, sketching ideas or collecting books.

Photography   Architecture   Visual collecting

Let’s
talk.

hello@hale.example

Based
London

Availability
Select projects

Social
LinkedIn / Dribbble / Instagram